Broadband provider brsk, part of alt-net Netomnia, has announced that they are the first full fibre broadband provider in the UK to launch PLEIO, the IP streaming device from Netgem. The company are keen to announce that they can now offer a TV experience to rival other pay-TV operators such as Sky, Virgin and BT.
The PLEIO device delivers all of the major broadcast TV channels over Wi-Fi without the need for an aerial to be plugged in. brsk is branding the service as ‘BetterTV’, which will have a normal price of £10 per month, but for the launch period, will be available for £5/month until 31st January 2026. The device has Freely, which allows you to stream the usual ‘terrestrial TV’ services from the BBC/ITV/C4/C5, along with 150+ other channels. A full channel list is available here. It also has an app store so you can also access Disney+, Netflix etc or other pay for content, and there is also a library of games that can be played with a wireless controller.
“Our mission at brsk has always been to deliver simple, reliable, and high-quality connectivity that makes life better. Thanks to our continued relationship with Netgem through PLEIO, we’re able to take that same philosophy into the world of entertainment. We’ve always said that ‘Better Broadband’ deserves ‘Better TV,’ and with this new product, we are now offering a premium alternative to our competitors at a much more affordable
price.”Matt Whitworth, Commercial Director, brsk
“We are delighted to see brsk lead the market as the first ISP to launch PLEIO. This partnership embodies our core values of choice, simplicity, and value. By combining brsk’s gigabit broadband with our new ‘entertainment hub’- featuring Freely, streaming Apps and Cloud Gaming – we are delivering the most comprehensive service in the market: the most affordable way for households to Watch, Stream, and Play”
Sylvain Thevenot, Managing Director, Netgem UK
The global TV ecosystem is changing quickly, and the latest collaboration between Brsk, Netgem, and Freely sets a new benchmark in next-generation home entertainment. With the launch of PLEIO, users can now enjoy live TV, on-demand shows, premium streaming apps, and even cloud gaming—all without replacing their existing TV.
PLEIO makes modern entertainment smarter, faster, and more accessible.
What Is Netgem’s PLEIO?
PLEIO is a compact, plug-and-play device designed to convert any ordinary TV into a fully upgraded smart TV hub.
It supports:
- Freely live TV integration
- On-demand content from UK broadcasters
- Major streaming apps (Netflix, Prime Video, YouTube)
- Cloud gaming
- Voice-friendly smart navigation
Official website link: Netgem – PLEIO Official
PLEIO blends traditional broadcasting and modern streaming into one seamless interface.
What Is Freely?
Freely is a broadband-first TV platform developed by leading UK broadcasters:
BBC, ITV, Channel 4, and Channel 5.
It offers:
- Live TV without an aerial
- Access to all major broadcast apps
- A unified browse experience
- High-quality streaming across devices
Official website link: Freely TV – Official Site
Freely represents the global transition from cable & satellite to internet-powered viewing.
Why the Brsk + Netgem + Freely Launch Matters
1. Smart Entertainment Without a Smart TV
PLEIO upgrades older TVs at a fraction of the cost of buying a new smart TV.
2. Fully Broadband-Driven TV Experience
The shift away from dishes and aerials is accelerating.
This partnership pushes the entertainment world firmly into the broadband era.
3. One Unified Hub for Everything
Instead of juggling between remotes and HDMI ports, users get:
- Live TV
- Streaming apps
- On-demand content
- Cloud gaming
- Search + Voice support
…all inside a single ecosystem.
4. Stronger Role for Fibre Broadband Providers
Brsk can now deliver not just internet—but bundled entertainment experiences.
Official website link: Brsk – Full Fibre Broadband
What This Means for the Future of TV
The launch indicates a clear global trend:
TV is moving from hardware-based setups to internet-powered ecosystems.
- Fibre broadband becomes the primary TV channel
- Cloud-based content replaces satellite boxes
- A single device may replace multiple entertainment gadgets
PLEIO is one of the earliest and strongest examples of this transition.
This shift means :
The introduction of Netgem’s PLEIO with Freely, powered and distributed through Brsk, is more than just a product launch—it’s a major evolution in the way people access entertainment.
It promises:
- Smarter viewing
- Easier access
- A unified hub for all content
- Lower cost for users
If you’re interested in modern, seamless, and future-ready entertainment, PLEIO is set to be one of the most impactful solutions of the year.
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